Push notifications are small messages that can reach audiences anywhere and anytime. While pop-ups appear only when audiences are on the site they belong to, push messages are independent of sites. They are associated with web browsers and apps.

Web push notifications are messages that come from a website. You get them on your desktop or device even when the concerned web page is not open in your browser. They are a brand new/ nascent marketing channel to re engage your visitors without knowing their email or other contact details.

Web push notifications are notifications that can be sent to a user via desktop web and mobile web. These are alert style messages that slide in at the top or bottom right hand corner of a desktop screen, depending on the operating system, or appear on a mobile device in a manner nearly identical to push notifications delivered from apps. Web push notifications are delivered on a user’s desktop or mobile screen anytime they have their browser open — regardless of whether or not the user is on the website.

Web push notifications are supported by Chrome, Firefox, Safari, Opera and Edge.

Web Push Notification used for?

Web push notifications are used by marketers to build, engage and retain their audience. Businesses across categories are increasingly relying on web push notifications as a solution to build and engage their audience. Online retailers and publishers now heavily use web push notifications as a communication channel to engage their audience. The primary reason for this adoption is also the plummeting performance of email, SMS and display ads.

Benefits for Push Notifications:

  • Stimulate user engagement
  • Re-engage/retain users
  • Increase conversion rates
  • Target the right users
  • Enhance brand consistency
  • Improve your customer care strategy with useful content
  • Reduce efforts in the customer journey
  • Key takeaways
  • Wider reach across browsers
  • Lower unsubscribe/ opt-out rates

Elements of Web Push Notifications:

  • Web Notification Title
  • Web Push Message
  • Website Icon
  • Push Notification Image
  • Call To Action Buttons
  • Emoji in Push Notifications