Marketing moves at the speed of light … er, at least it feels that way when you’re brainstorming a new campaign or strategy, and all of a sudden, a new statistic or technology release changes everything.

But keeping up with these changes isn’t always enough. To succeed in the fast-paced, marketing world, you have to stay ahead of the game. That’s why we created this guide so you can bookmark and return to some of the most important marketing trends of 2019, time and time again.

General Marketing Trends

General marketing trends can be applied to virtually any type of company, no matter the size or industry. These trends will help you effectively reach your target audience and convert more prospects through your business’s marketing content.

Content Marketing Trends

All types of business in a variety of industries are focusing on content marketing — publishing blogs, investing in resources to produce unique content, and paying for content-related ads.

Social Media Marketing Trends

In the U.S. alone, 77% of people have some type of social media account — and globally, there are over 3.7 billion social media users. This is why social media marketing is a popular trend that’s become a part of almost every business’s greater marketing strategy. Social media marketing allows you to authentically connect with your audience on a personal level, humanizing your brand.

Search Engine Optimization Marketing Trends

61% of marketers say improving search engine optimization (SEO) to grow their organic presence online is their top inbound marketing priority.

Technology Marketing Trends

Similar to marketing, technology is also ever-changing — and it’s happening equally as fast (if not faster). There are a number of ways to use technology to your advantage when it comes to your marketing, especially since so many new opportunities are emerging every day.

Privacy Marketing Trends

In the marketing world, data is highly valuable … and not just valuable to you, as a marketer or business owner. Whether it’s an email address, credit card information, or smartphone location, consumers also view their data as precious and privileged — and it’s your responsibility to take care of it.

Latest Trends

  1. SEO A/B Split Testing
  2. Artificial Intelligence
  3. Programmatic Advertising
  4. Chatbots
  5. Personalization
  6. Video Marketing
  7. Influencer Marketing
  8. Social Messaging Apps
  9. Visual Search
  10. Micro-Moments
  11. Voice Search & Smart Speakers
  12. Social Media Stories
  13. Browser Push Notifications
  14. Content Marketing Continues to Dominate SEO
  15. Social Commerce
  16. Omni-Channel Marketing